Louella and Arjan discuss the importance of data-driven insights in sectors such as retail, where Lexmark’s Lexmark Engagement Automation Program (LEAP) is giving retailers the option to deliver hyper-local digital promotions directly on the shop floor.
Analytics is a core area of strength for Lexmark, which has one million devices under management by a single global IoT system. Arjan explains how the company leverages this data to drive customer value.
On sustainability Arjan talks about the importance of OEMs taking a broad approach, and how channel partners in particular need a story to tell “that goes beyond electricity consumption”. He discusses Lexmark’s focus on device simplicity and ease of maintenance, plus the company’s long heritage of device and cartridge remanufacturing and recycling programmes.
Learn more about Lexmark here: https://www.lexmark.com/
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