Survival of the fittest: Why print manufacturers must become masters of innovation
In today’s digital era, faced with the stark reality of either reinvention or rapid decline, large print industry players need to rapidly innovate to survive and prosper. Quocirca’s Print 2025 study reveals that, despite almost two thirds of industry executives saying innovation is the key to future success and the considerable resources at their disposal, major manufacturers have a harder time keeping pace with transformation than start-ups. This is due to a combination of factors such as corporate inertia, legacy processes and systems, difficulty in getting buy-in for new technology from senior leaders, and a misunderstanding of the needs of ever more connected consumers.