Louella Fernandes, Director

Louella Fernandes is globally recognised as a leading authority on market trends in the print, imaging and managed services industry. With 25 years’ experience in the sector, she delivers an unparalleled insight into the evolution of print in the digital age and is a highly respected expert on digital disruption in the print industry. As an independent industry analyst, Louella provides unique strategic insight and competitive analysis of markets which include Managed Print Services (MPS), Security and Channel trends. This is supported by a broad primary research programme which covers end-user requirements from small businesses to large enterprises. Louella has authored a number of research-led white papers, the most recent is the pioneering Print 2025 global market insight study which investigates the future of print in the connected digital workplace.

Louella has an extraordinary breadth of understanding of the global market dynamic and the rapid changes the print and imaging industry is experiencing. Key areas of current research focus include the growing impact of the Internet of Things (IoT) landscape on the printing market; why smart multifunctional products (MFPs) should be better leveraged as intelligent, connected devices; digital transformation, Managed Print Services, workflow and collaboration, alongside emerging trends such as Augmented Reality and 3D printing.

Clive Longbottom, Contributing Analyst

Clive is a technology industry analyst covering a range of different areas, focusing on the business impact and promise of IT. Still writing a little – but no longer travelling or attending vendor bashes.

He trained as a chemical engineer, worked on anti-cancer drugs, car catalysts and fuel cells before moving in to IT. Worked on many office automation projects, as well as COSHH, document management and knowledge management projects.

Clive became a consultant and then an IT industry analyst through META Group in the US (now part of Gartner). Then he left and set up Quocirca as a group of like-minded analysts who dig into what IT means to a business – not just whether it is ‘clever’​ and a topic of the moment.

Clive deals well with C-level execs and can discuss many areas of business and how IT can be utilised to help meet changes in business processes and market dynamics.

Bob Tarzey, Contributing Analyst

Bob Tarzey worked as an analyst at Quocirca from Oct 2002 to Mar 2018 and is now working freelance. His main area of coverage is the fast-changing area of IT security and compliance. He also covers operational intelligence, systems management, on-demand services and route-to-market for IT vendors. Bob has been the lead analyst on numerous primary research projects in these areas, including many looking at the potential and actual cost to organisations of cyber-threats and the benefits of investing in defences. He continues to write analysis for various industry publications and acts as judge for industry awards.

Helen Hopper, Media Relations

Helen is a media relations and communications consultant with broad experience across the business, technology and education sectors. Her print industry expertise stems from more than a decade in-house at Kyocera Document Solutions where she helped to build the company’s brand as an innovator in environmentally responsible business. Helen communicates complex research and business stories through clear copywriting that cuts to the heart of the issue to engage and inform audiences.

Marianne Ronchetti, Marketing

Marianne is a multidisciplinary marketing consultant with over 15 years of senior-level agency, in-house and freelance experience. She has worked with a wide range of organisations in the technology, fintech, telco, professional services and retail industries in both a B2B and B2C capacity. Her key focus is on creating compelling marketing content that educates, engages and inspires. She is heavily involved in Quocirca’s In the Spotlight video podcast series and its wider digital marketing initiatives. 

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