
Louella Fernandes, Director
Louella has an extraordinary breadth of understanding of the global market dynamic and the rapid changes the print and imaging industry is experiencing. Key areas of current research focus include the growing impact of the Internet of Things (IoT) landscape on the printing market; why smart multifunctional products (MFPs) should be better leveraged as intelligent, connected devices; digital transformation, Managed Print Services, workflow and collaboration, alongside emerging trends such as Augmented Reality and 3D printing.

Clive Longbottom, Contributing Analyst
He trained as a chemical engineer, worked on anti-cancer drugs, car catalysts and fuel cells before moving in to IT. Worked on many office automation projects, as well as COSHH, document management and knowledge management projects.
Clive became a consultant and then an IT industry analyst through META Group in the US (now part of Gartner). Then he left and set up Quocirca as a group of like-minded analysts who dig into what IT means to a business – not just whether it is ‘clever’ and a topic of the moment.
Clive deals well with C-level execs and can discuss many areas of business and how IT can be utilised to help meet changes in business processes and market dynamics.

Bob Tarzey, Contributing Analyst
