Pharos redefines enterprise cloud print management for user and IT efficiency
The enterprise print management market remains a fragmented sector, characterised by a mix of on-premise, hybrid cloud, and cloud-native solutions. While on-premise solutions dominate customer adoption, cloud-native solutions are gaining ground as organisations look to modernise and secure their print infrastructure. This is where Pharos, as a company with a strong legacy of innovation, is addressing the drive for cloud-first print architectures. Pharos is using its PrintOps approach to set the benchmark for what modern print infrastructure should deliver: enterprise level security, operational efficiency, reduced IT burden, and a frictionless user experience.
A mature player in enterprise print management
Pharos has long been established in the enterprise print management landscape, with a proven track record across complex, large-scale environments globally. Since its founding in 1992, the company has consistently demonstrated innovation in this sector, most notably pioneering secure pull printing with the launch of Uniprint in 1993. This early leadership has laid the foundation for Pharos’ continued evolution moving beyond its traditional on-premises platforms to Pharos Cloud, its cloud-native enterprise print management platform.
As the cloud print management market matures, driven by the need for print infrastructure modernisation, improved security and increased efficiencies, Pharos is leading the charge. Over the past decade, Pharos has built upon the legacy of its on-premises platforms Blueprint and Uniprint, along with its established presence in large global enterprises, to deliver Pharos Cloud, a cloud-native enterprise print management platform that can support print modernisation efforts.
The company has a clear focus on enabling enterprises to manage large, diverse, and distributed print fleets and their users with a highly secure, ultra-reliable product that integrates with its customers’ IT ecosystem.
Redefining enterprise print management with PrintOps
Pharos has spearheaded the concept of PrintOps, a modern, integrated, people-centric, and cloud-native approach to printing and the infrastructure and operations that support it. At the core of the Pharos PrintOps proposition is a focus on both IT and end user experience in a secure print environment. This is achieved through automating manual IT print management tasks, ensuring seamless, secure print provision for employees, and providing intuitive, data-rich, AI-enabled tools for administrators via APIs and integrations.
Shifting to the cloud
Blueprint, Pharos’ flagship on-premises product serves government and enterprise clients, together with the company’s specialist education market product Uniprint. Pharos plans to support this current customer base in a migration to Pharos Cloud and Pharos Cloud Education Edition.
Pharos Cloud is the company’s cloud-based print management and optimisation platform, enabling customers to move print infrastructure to the cloud and support printing in mature Zero-Trust environments. Pharos is investing heavily in the platform and forecasts strong growth as existing Blueprint customers migrate and new logos come on board.
To support this migration, the latest Blueprint release (Blueprint 6, launched earlier in 2025) provides customers with a path to Pharos Cloud through a structured migration process that allows users to continue printing with minimal user disruptions, and migrate user printing and printers separately at their own pace. A new cloud bridge service acts as a connector between Blueprint and Pharos Cloud, enabling operation of both platforms during the transition period. User disruption or downtime is minimised, and managers face less time pressure to complete the migration.
Fully cloud-native platform
Pharos Cloud is fully cloud-native, built on AWS, and derives 99.999% reliability from its Kubernetes managed container architecture and automatic failover. This architecture supports flexible scaling and cuts downtime to around just 3-4 minutes per year. The AWS infrastructure foundation offers significant benefits to Pharos’ global customers, many of whom are highly regulated and must adhere to local data privacy requirements. Pharos’ modern software development approach allows Pharos to test updates robustly and deliver them regularly to customers with minimal performance impact.
The solution supports ZeroTrust environments and is ISO27001 and SOC2(r) certified with end-to-end encryption. Security investment continues, with a drive to deliver Enterprise Key Management and role-based access control enhancements in the coming year.
Alongside comprehensive print and fleet management tools and analytics, Pharos Cloud seeks to support the digital employee experience by facilitating the use of natural language interfaces, GenAI-based support systems, and integrating “how to” help features in the near future. The company plans to offer new ways to access devices via mobile authentication solutions in the coming year, reducing reliance on proximity cards.
Pharos recognises that the role of printing in the enterprise is changing, and must have stronger integration with broader IT management, security and optimisation tools. It therefore offers open APIs to manage users, devices, and accounts, and integrate with solutions such as ServiceNow.
Quocirca opinion
Pharos demonstrates a clear customer proposition and is confident in its understanding of the requirements of its target market in terms of security, reliability, functionality, and IT ecosystem integration.
Pharos also understands the drivers and barriers to the cloud print management transition and has designed a solid roadmap to support existing customers moving from on-premise to cloud print management at a pace they are comfortable with, including the flexibility to run two platforms in parallel. For the large, often highly regulated organisations Pharos serves, this is a strong comfort factor.
Integration with IT ecosystem management tools such as ServiceNow indicates the company’s recognition that print management must fit within the broader technology management space.
Pharos has some strong customer stories demonstrating the potential of its solution to rationalise and optimise the print environment during migration from on-premise to Pharos Cloud. These, backed by its specialist large enterprise expertise, make it a competitive player in the enterprise cloud print management space.
