MyQ Seeks to Solve Print Deployment Problem with 3P Solution
January 30, 2026
Cybersecurity, Channel, Cloud print, Article, Trends
Print management is a persistent challenge for businesses as they seek to control costs, support workers, and maintain security in today’s flexible, hybrid workplace. The print management software provider market is crowded and, therefore, innovative, as ISVs seek to offer compelling solutions to major customer pain points. One of the biggest of these is printer deployment, particularly in organisations with mixed vendor fleets deployed across multiple offices in different regions. It is typically a very manual process requiring extensive customisation to manage the complexity of hybrid and BYOD environments.
MyQ is the latest player to launch a solution that promises to revolutionise how IT teams approach printer deployment, delivering major time and cost savings while enhancing consistency and security.
Quocirca research shows that MyQ is targeting a considerable opportunity with its new Printer Provisioning Profiles solution – known as ‘3P’. IT decision-makers participating in Quocirca’s Print Security, 2024 study ranked the IT administrative burden associated with managing and installing printer drivers as the top print management challenge they faced, with the complexity of deploying printer drivers across a mixed fleet ranking second. Other concerns included potential security risks from outdated drivers and a lack of remote driver deployment for remote workers. These common concerns point to a need for simple and intuitive print queue and driver deployment.
MyQ 3P solution
MyQ’s 3P solution is a new module within MyQ X, its enterprise-focused on-premise and private cloud offering. 3P gets the right print queues onto the right user devices in the right locations while minimising the time and effort for partners when configuring and deploying printer fleets.
MyQ says its solution ‘switches the logic of print deployment’. Rather than capturing port profiles, 3P captures device settings and enables them to be reproduced across the fleet.
3P is managed via MyQ’s desktop client tool, which handles all queues centrally. IT teams can create profiles that target specific clients or users, defining devices by characteristics such as location, department, role, or user. The MyQ desktop client automatically installs the appropriate queues, OS-specific drivers, and printers. If a client or user matches multiple profiles, they get all the queues and drivers defined in each relevant profile. This allows for advanced customisation, such as setting up exclusive printers for CEOs or limiting employee access to specific devices.
3P improves deployment consistency and repeatability. Rather than having to create new configurations for each new customer installation, partners can create one file with the required functionality for each brand they offer, export it, and install it on any server.
3P will benefit organisations where print infrastructure has grown organically and become non-homogeneous because of acquisitions and multiple offices using different brand devices.
MyQ’s development team has focused heavily on ensuring the solution is intuitive and user-friendly, and reports that partner feedback on beta versions has been very positive. The company estimates that 3P will cut printer deployment time by up to 80%, with further cost savings through reduced configuration errors and fewer support tickets.
MyQ anticipates that 3P will offer commercial benefits to partners, suggesting they can use it as the basis for new billable services, including BYOD provisioning, multi-building configurations, executive-grade secure printing, and full fleet migration projects. It is a point of differentiation that partners can use to upsell and expand their offering without increasing deployment workloads.
3P is a licensed module within the MyQ partner subscription. This is the first change in the company’s licensing model in more than five years, which is testament to MyQ’s confidence in the power and added value offered by the solution.
Product manager Jana Lankowa summarises the company’s philosophy towards printer deployment – that it should be far simpler than it is currently – saying: ‘It [3P] aims to be an invisible process because it’s supposed to be silent, especially from the end-user perspective.’
Quocirca opinion
MyQ has consulted extensively with its partners in developing this solution, with the goal of making it a competitive differentiator that positively impacts the partner’s bottom line by dramatically cutting the time and resources required to complete large and/or complex installations.
Simplified print queue deployment and management will strongly appeal to partners and customers that have battled with complicated and time-consuming set-ups in the past, making this an intelligent move for MyQ as it aims to expand its global market presence.
MyQ is not the only ISV pursuing this path. Competitor solutions include PaperCut’s Print Deploy with bulk print queue management, which was updated for its MF and Hive products in 2025.
