Steve talks about the importance of keeping customers future-ready in the face of cyber threats, and how the business seeks to innovate in security solutions and services, driving new standards in the industry. He explains innovations such as secure encrypted printing, and the benefits of working closely in conjunction with workforce solutions partners.

Louella and Steve discuss the changing threat landscape prompted by the rise of hybrid working, and the double-edged sword of AI as both security risk and opportunity. Steve underlines that HP is seeking to apply AI holistically across its whole value chain, not just in individual use cases.

HP seeks to simplify security messaging so channel partners can more effectively position it as part of a complete customer offering. Steve explains how HP offers flexible options for channel partners with differing focus and expertise levels. He introduces HP’s zero-trust print architecture blueprint for planning, implementing, and deploying zero-trust principles at the endpoint to enhance resilience for all customers.

Steve concludes by outlining HP’s strategy for simplicity across security architecture and goal of educating consumers on security through its print division.

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