
How Tungsten Automation is building AI confidence in the workplace
March 26, 2025
Artificial Intelligence, Digital Transformation, Cloud print, Artificial Intelligence, Article, Trends
On 11 March 2025, Tungsten Automation invited Quocirca, along with a range of customers and potential customers, to Raffles at The OWO in London for its Customer Summit. The event explored automation technology with a view to understanding where and how the organisation’s range of AI-driven tools can be deployed to drive real progress – growth in terms of the economy overall, the businesses using it, and all of the individuals working within it. The day’s tone balanced the clear excitement and ever-expanding range of use cases for the AI-led portfolio with the understandable fears and reticence that customers and stakeholders may feel when contemplating such significant change. Accessing this space between the ‘Wow’ (those who embrace the possibilities of AI) and the ‘Woah’ (those who have reservations about the changing world and possible unintended consequences of increased automation) was the keynote, creating a narrative that was thought-provoking, practical, and ultimately reassuring.
‘The only constant is change’
Anxiety around change was tackled head-on. From Jim Close’s opening remarks referencing the history of the very building we were seated in, a place where intelligence was gathered and distilled to define the course of key moments in the last century, to Susie Dent’s closing observations about the very real fear that the invention of the telegram would lead to the bastardisation of the English language, we were reminded that change is inevitable. To hide from it is to inhibit much-needed progress and disadvantage organisations from achieving the one thing every business is constantly challenged to provide: delivering more for less.
The Tungsten Automation team presented an AI-enabled workplace that is rooted in solving commercial problems and selecting the right tool for the job to do so, supported by correct governance at every stage. Far from starting with what the automation can do and fitting our business activities awkwardly around those capabilities, it is about starting with people and the problems that drain their time and creative energy and identifying how the suite of technology available can be optimised to fit the requirements of the organisation. There was no AI-washing here – and no pretence that these solutions are plug-and-play. The emphasis is on working with partners such as Tungsten Automation to scope needs and solutions and then create a detailed plan with stakeholder buy-in and managed small-scale testing, making modifications if necessary before full launch and ongoing monitoring.
This transparency is what might be defined as the ‘Tungsten difference’ – the work that has gone into creating their AI-enabled workflow tools is not a ‘quick fix,’ and neither should it be.
It is about thinking big, building for the future, and being mindful and considerate on the journey, with expert partners at Tungsten there to support and guide throughout. Although we were talking about technology, we were equally talking about people and their development, their emotions, and how their time will be used in their future workplaces. Case studies from Aviva and Berryworld, along with many other examples shared during the day, emphasised how pivotal the human will remain in an AI-supported future world. It is about ‘human more, not human less’.
Printing is not going anywhere, but the solutions are making it smarter and easier
The programme hit a good balance between broader philosophical questions and the solutions on offer and in development. Touchless invoice automation and intelligent document processing are already reasonably well known. However, capabilities are expanding all the time, and workflow solutions are starting to move from being rooted in the back office and replacing mainly manual or repetitive tasks to assisting with middle- and front office-tasks – the ‘intelligence’ in AI is starting to make an impact and can take on increasingly complex tasks with astonishing levels of accuracy.
Mike Reynolds introduced Tungsten Automation’s hybrid cloud print and capture solutions, bringing to life their capabilities in terms of streamlining workflows across the increasingly diverse IT infrastructures we all rely on. In a world where so much home printing is work-related, and the definition of a ‘workplace’ is ever-evolving, seamless yet safe access to printing from any device in any location delivers real gains. Quocirca’s research shows that 74% of organisations have hybrid print infrastructures, and the need for robust data protection and regulatory compliance in addition to the complexity of work environments mean simplicity can feel further away than ever in terms of print requirements. Tungsten Automation has a range of AI-enabled products to help. Its long heritage in workflow optimisation has delivered two core print management solutions, Printix and Control Suite. They are designed to create efficiency, security, and data sovereignty, enabling employee accessibility and mobility while ensuring regulatory compliance through advanced reporting capabilities. Generative AI drives IT productivity and accelerates deployment processes, and products such as Power PDF, when used with Copilot, essentially allow the user to chat to their document, creating efficiencies that even a few years ago would not be possible. As with all Tungsten’s workflow solutions, print solutions can be used individually or together, with an emphasis on speaking a shared language and ease of integration, whether with Tungsten’s own products or third-party solutions. There are all kinds of possibilities in terms of setting print rules and analysing data, with wins in terms of cost saving, infrastructure streamlining, increased data security and compliance, and user satisfaction ‘baked in’ across the offering.
Quocirca opinion
Tungsten Automation’s summit event challenged the audience to embrace the transitional shift we are living through and provided endless food for thought in terms of the commercial problems its workflow tools can tackle. Customers may have begun the day feeling that they were required to understand the solutions available and apply them to their workplace problems, but the enthusiasm the team showed in terms of working as partners and developing solutions that are truly fit for purpose shone through in every presentation. This team is inspired by what it can offer and how quickly it is evolving to lighten the load for clients. Whether it is gaining an advantage in terms of the global talent shortage, creating faster results for end customers, or adhering to regulations and compliance, the team is confident that they can find AI-enabled products to integrate with existing set-ups. The products are clearly not automatons, and neither does the team wish to populate our organisations with them. Their challenge to us as an audience was to push ourselves, try something new, and think forward. When it comes to the world of printing and the manifold issues around security, sustainability, and integration across disparate workforces, the case for using smart solutions is strong, and Tungsten Automation is in a great position to guide and support as we consider the most impactful route forwards.
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