Canon’s Peter Bragg joins Louella to talk about sustainability and how the company’s strategy has evolved. Peter explains how the company’s own environmental targets and customer demand for sustainable products and services are shaping strategic and operational activity.
Louella and Peter discuss CO2 targets and the role of regulation, such as the Corporate Sustainability Reporting Directive, in driving strategy forward with transparent reporting on a range of ESG measures. Peter also provides an insight into the weighting of sustainability and social value factors in tender processes across different sectors and countries, and the value of collaboration between suppliers and customers.
Canon also recognises that channel partners need support from vendors to deliver a consistent message on sustainability to customers, and the importance of communicating clear, unambiguous messages in an area where there can be a lack of clarity. On that point, Louella and Peter discuss the distinction between remanufactured and refurbished products and the markets where these are proving popular.
Peter explains Canon’s Social Impact programme and how it generates positive impact on global communities, before sharing his views on key sustainability trends and influences for 2024.
Learn about Canon’s remanufactured devices: https://www.canon-europe.com/business/products/office-printers/multifunction/colour/imagerunner-advance-c3530i-es/
Read about Canon’s sustainability strategy: https://www.canon-europe.com/sustainability/
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