Darren Cassidy, President of Western Europe, joins Louella to share how Xerox is driving data innovation throughout its business, products and services to unlock its value for clients.

They explore:

• The Xerox Reinvention Strategy
• How Xerox is addressing legacy brand perceptions through brand partnerships with cutting-edge innovators like Aston Martin Formula 1
• Why unlocking and managing unstructured data supports a wealth of use cases to get data working for customers
• Data’s power to drive targeted, omnichannel marketing campaigns – where printed direct mail still has a big part to play

Learn more about Xerox at https://www.xerox.com

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