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Clarifying the business impact of technology


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The overwhelming majority of organisations now transact online with their customers at some level. However, those that have to deal with the fickle and capricious nature of consumers have adapted fastest, putting in place the tools that ensure the performance and security of online services. Many of them find that outsourcing whole web sites or applications, or at least some of the management responsibilities, is the fastest route to reach advanced domain maturity.


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Many in the channel are worried that cloud computing threatens their business. Cloud providers may bypass them, disintermediating the channel as they take control of the customer directly. Sales people will leave in droves as they are forced to move from large payments of commission in their pay packets to smaller portions of a longer subscription deal provided over a period of time.

However, the canny channel will embrace cloud computing and use it for what it is good for. It will enable them to gain faster time to capability and allow them to focus on where the real money is in in adding business value to their customers.

This presentation takes at look at the promise and problemso f cloud and offers a set of tips for those in the channel wanting to make the most of what cloud can do for them.

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Consumerisation is not going away any time soon and is set to continue to reverberate throughout the B2B channel in 2015

It appears the UK is moving into a period of growth after a significant downturn following the financial markets crisis in 2008. There may be doubts as to whether this is a sustained or balanced recovery, or even a blip before drifting downwards again, but either way, many organisations now face the effects of a significant period of underinvestment in their IT and communications infrastructures.