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Clarifying the business impact of technology

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The overwhelming majority of organisations now transact online with their customers at some level. However, those that have to deal with the fickle and capricious nature of consumers have adapted fastest, putting in place the tools that ensure the performance and security of online services. Many of them find that outsourcing whole web sites or applications, or at least some of the management responsibilities, is the fastest route to reach advanced domain maturity.

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Many in the channel are worried that cloud computing threatens their business. Cloud providers may bypass them, disintermediating the channel as they take control of the customer directly. Sales people will leave in droves as they are forced to move from large payments of commission in their pay packets to smaller portions of a longer subscription deal provided over a period of time.

However, the canny channel will embrace cloud computing and use it for what it is good for. It will enable them to gain faster time to capability and allow them to focus on where the real money is in in adding business value to their customers.

This presentation takes at look at the promise and problemso f cloud and offers a set of tips for those in the channel wanting to make the most of what cloud can do for them.

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The owners of business to business (B2B) websites could learn from their consumer (B2C) facing counterparts.

Business video communications and conferencing has been around for some time and, despite becoming more affordable, reliable and a higher quality experience, its adoption is neither uniform nor universal in the same way that other forms of communication have become. Current users of video conferencing have been surveyed to analyze how video culture varies between organizations in order to investigate what might be holding adoption back or driving it further.