Louella Fernandes, CEO

Louella has an extraordinary breadth of understanding of the global market dynamic and the rapid changes the print and imaging industry is experiencing. Key areas of current research focus include the growing impact of the Internet of Things (IoT) landscape on the printing market; why smart multifunctional products (MFPs) should be better leveraged as intelligent, connected devices; digital transformation, Managed Print Services, workflow and collaboration, alongside emerging trends such as Augmented Reality and 3D printing.

Isabel Hopkins, Contributing Analyst

Isabel is a market research professional, who has worked across a range of industries and using a blend of methodologies during her twenty-year career. She was a Partner and Research Director at Illuminas LLP until 2019, where she worked primarily in complex sectors such as technology, finance and utlities for clients such as EE, BT, Royal Mail, Goldman Sachs and EDF Energy.

She now specialises in looking at how the digital and analogue worlds are converging and helping clients optimise their proposition in the context of competing demands, covering brand, pricing, sustainability, the economy and workforce dynamics. She has worked with Quocirca since 2021, supporting projects including The Future of Print, Zero Trust and Sustainability studies.

Outside of work she is dedicated to spending time by the sea in all seasons and participating in her local community in East London, especially in terms of social inclusion projects and supporting children living in poverty.

Helen Hopper, Media Relations

Lindsay Wilson, Research Executive

Lindsay is a business editor and proofreader based in Sheffield. She has worked in the analyst industry since 2008, specialising in IT, software, and sustainability. She has been with Quocirca since 2022, editing and proofreading reports and articles, formatting and compiling profiles for long reports, publishing reports and articles online, sharing reports with clients, and helping with client liaison.

In her time as an in-house and freelance editor, Lindsay has worked on corporate journals, annual reports, articles, internal communications, website copy, academic papers, and independent novels, as well as short communications such as emails, biographies, CVs, and press releases. She is familiar with the Oxford Style Manual, the Chicago Manual of Style, and the Associated Press Stylebook.

Outside of work, Lindsay is a home educator and hobby writer. She enjoys swimming, walking in the Peak District, travelling to the US to see family, and her Cavalier King Charles Spaniel.