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video conferencing collaboration

"Measure what is important, don't make important what you measure" is a simple mantra, but often sporadically followed, especially when it comes to measuring the return on IT or communications investment. Many technical indicators might be easy to measure, but do they really demonstrate the true value to the business? Also, it is too easy to fall into the trap of thinking that 'more' must always be better, when 'enough' might actually be the optimum point.

What is the purpose behind a meeting? In the last decade, network bandwidth has grown, video has become high definition and smart low-cost desktop and mobile devices have become commonplace, which means most companies now have some form of video conferencing capabilities.

Informality can be good. If someone is at all nervous or apprehensive about something, one thing that will make matters worse is if that same thing is made out to be a big deal to everyone else. This typifies a problem that many will experience from their use of video conferencing in the workplace.

As technology advances the typical engineering response is to add more features - “we can make it better!” But this has changed in recent years, perhaps in part due to the influence of the late Steve Jobs, and Apple in general, towards “we can make it simpler!”

Video conferencing usage and breadth of adoption varies across organisations that have installed video systems. All will have approached what is often a significant investment with good intentions to obtain the most benefit, but some will have struggled to obtain the level of usage that they anticipated.