HP Inc. has set the stage for its ambitious plans to seize market share in the A3 copier/MFP market. On the back of its announcement to acquire Samsung’s printer business in a transaction valued at $1.05 billion, it launched its new A3 multifunction printers (MFP) portfolio to much fanfare at its Global Partner Conference in Boston on 12th September.
Samsung Printing Solutions held its European Printing Partner Summit from 8th – 9th June in Budapest, Hungary, hosting over 250 attendees from 22 European countries. Under the theme of “The Next Big Thing in Printing Solutions,” Samsung showcased its product portfolio of smart printing solutions and printing hardware, as well as its Channel Managed Print Services (MPS) + Plus program.
At its recent Samsung FutureScape event in London, Samsung emphasised its commitment to deliver printing solutions that address the needs for today’s mobile, collaborative and connected workplace. Samsung also highlighted the integration potential for its broad business-to-business (B2B) product portfolio and discussed its Internet of Things (IoT) vision, showcasing the next generation of its SmartThings hub and devices for the connected home.
At its recent press event in Monaco, Samsung outlined its latest plans to expand its foothold in the enterprise printing market. As a company, Samsung is already in the midst of looking for new revenue streams for growth, as focus shifts from its consumer business and it looks to better serve larger businesses and deepen its relationship with the enterprise customer.