Primary Research | Reports | Messaging | Media Work | Presenting | Industry Knowledge | Methodologies
Primary Research  
Quocirca executes primary research on a worldwide basis for IT vendors and service providers. This research concentrates on influencer and decision maker perceptions - not on hard to verify market sizing numbers. The reason for this is to uncover hurdles and issues in the marketing of technology to these key people in the organisation, enabling the technology vendor to more closely understand how to appropriately and successfully penetrate their target markets.  
All our telephone-based primary research is carried out in native language to ensure that language issues do not become a problem. We ensure that sample sizes are of a sufficient size to be meaningful. We quality check interviews to ensure that the mix of decision makers, influencers, business people and technologists is right for the client's needs. The output from the research typically consists of an internal report and sets of presentation materials, looking at providing the client with the information needed to validate or repudiate a proposed way forward, and an externally facing public document looking at presenting independent information in an educational manner to the target audiences of influencers and decision makers.

Quocirca makes this public report available on a no-cost basis via its web site, through its own opt-in distribution list, and through its media partners. The client also has full rights to distribute the report as they see fit - in any language. It is believed that on average, a Quocirca report is read by many thousands (often tens of thousands) of readers worldwide - orders of magnitude more than can ever be hoped for from a paid-for report.