Quocirca's primary aim is to provide market insight and knowledge to technology vendors and service providers, enabling them to more effectively develop, market and sell products to businesses of all sizes across multiple geographies. To do this, Quocirca applies the knowledge of its analysts to look at the "bigger picture" - putting the technology into context against the business needs of target audiences - by geography, by vertical and by size of business. Our research is not purely script driven - we pick up on the ad-hoc comments from respondents, ensuring that we report on the real perceptions, not just what is asked for in the survey itself.

Based out of the UK, Quocirca carries out its primary research via teams of telephone interviewers based worldwide. All interviews are carried out in native language and are quality controlled to ensure that samples are suitably chosen against the customer's requirements, whether this is by country/region, size of organisation, job description (e.g. technical or line of business) or by the person being an influencer or decision maker.

Quocirca is widely regarded as one of the most influential analyst companies in the world. Through its close relationships with the media, Quocirca articles reach millions of influencers and decision makers across the globe. Our reports are made available through multiple outlets, and further visibility is gained through making Quocirca's output available to VNU's, RBI's, CNET's and The Register's readers wherever possible.

Quocirca also operates its own opt-in distribution lists of several thousand subscribers, gaining further visibility for our written output.