Consumerisation is not going away any time soon and is set to continue to reverberate throughout the B2B channel in 2015
Online domain maturity
The overwhelming majority of organisations now transact online with their customers at some level. However, those that have to deal with the fickle and capricious nature of consumers have adapted fastest, putting in place the tools that ensure the performance and security of online services. Many of them find that outsourcing whole web sites or applications, or at least some of the management responsibilities, is the fastest route to reach advanced domain maturity.