Many printer vendors are banking on the soaring demand for smartphones and tablets to revitalise the opportunity for printing, in the office, at home and on the move.
The mobile print enterprise, 2015
Mobile devices are transforming business productivity. For many, the workplace is no longer defined by the traditional office; employees are now accessing corporate applications, data, and services from multiple devices and locations every day. With a highly mobile workforce, organisations need to ensure employees have the same access to corporate applications as they would from the desktop, while protecting sensitive data. One area in need of better control, which has yet to catch up with the desktop experience, is printing.
Due to a diversity of mobile platforms and printer and MFP (multifunction peripheral) devices, mobile printing is often viewed as cumbersome and inflexible. The mix of proprietary approaches from each vendor, together with a range of third party solutions, has created a rather complex market. Although the Mopria alliance seeks to redress the balance through developing standards around mobile printing, there is still progress to be made in creating an intuitive mobile print experience.
Quocirca expects mobile printing to only become more widely adopted once mobile printing is as simple as desktop printing – and enterprises certainly do not want to pay a premium for this capability. Quocirca’s research reveals growing interest in mobile printing with 83% of organisations indicating they are interested in mobile print capabilities. Yet only 14% have deployed a mobile print solution, reflecting not only the lower priority assigned to mobile printing but also a potential lack of understanding on what solution meets the business needs.
This report outlines some key market trends and highlights mobile print offerings from key players in the market and is a revision of the 2012 report.