How to gain business insight from IT operational intelligence: full report available at this link http://www.splunk.com/goto/masters_of_machines_whitepaper
Masters of Machines - Business insight from IT operational intelligence
Operational intelligence from the collection and analysis of machine-generated data has often been used purely for the monitoring and management of IT infrastructure, applications and security. However, such data can also provide invaluable new commercial insight into the way a business is performing and enable systems to adjust to customer demand and preferences in real time. This requires tools for the collection and analysis of machine data and interfaces that can open it up to business as well as IT managers.