Social media, social networking or the social web, along with companies that deliver all things ‘social’, are dominating discussions about the internet, advertising and communication in business as well as personal life. This appears to be an unstoppable bandwagon that all organisations must leap on before they are left behind; but is it that simple? The social network landscape is packed with choices and pitfalls for the unwary, so a careful, well thought out and appropriately nuanced response is required.
Financing strategic IT changes
It appears the UK is moving into a period of growth after a significant downturn following the financial markets crisis in 2008. There may be doubts as to whether this is a sustained or balanced recovery, or even a blip before drifting downwards again, but either way, many organisations now face the effects of a significant period of underinvestment in their IT and communications infrastructures.