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Community, connection, conversation or channel

Wednesday, November 16, 2011

Social media, social networking or the social web, along with companies that deliver all things ‘social’, are dominating discussions about the internet, advertising and communication in business as well as personal life. This appears to be an unstoppable bandwagon that all organisations must leap on before they are left behind; but is it that simple? The social network landscape is packed with choices and pitfalls for the unwary, so a careful, well thought out and appropriately nuanced response is required.