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Video collaboration and adoption - simple consistency
As technology advances the typical engineering response is to add more features - “we can make it better!” But this has changed in recent years, perhaps in part due to the influence of the late Steve Jobs, and Apple in general, towards “we can make it simpler!”
The term ‘ease of use’ has expanded into ‘user experience’ as realisation has dawned that it is not just about making the odd application or device easier to use, but the whole technology experience. Why? Because life is infused by a mass of different technologies and while diversity is good for innovation, too many variations makes everyday use more complicated.