There has been much talk about disruption in the print industry, particularly with the latest acquisition of Samsung’s printer business by HP, where HP boldly claims it will disrupt the copier mark
The Reinvention of Lexmark
Lexmark’s new brand identity marks its strategy to establish its credibility as a serious player in the enterprise software market.
Lexmark has had a remarkable journey over the past few years, moving to a leadership position in the highly competitive managed print services (MPS) market. Its success has been due to a number of factors, in particular its vertical industry expertise, its customisation capabilities and its ever expanding software portfolio.