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The Reinvention of Lexmark

Saturday, April 11, 2015

Lexmark’s new brand identity marks its strategy to establish its credibility as a serious player in the enterprise software market.

Lexmark has had a remarkable journey over the past few years, moving to a leadership position in the highly competitive managed print services (MPS) market.  Its success has been due to a number of factors, in particular its vertical industry expertise, its customisation capabilities and its ever expanding software portfolio.