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Making mobile applications work

Tuesday, April 4, 2017

Many organisations see mobile applications (apps) as a great way to engage with employees, consumers and individuals from other businesses. Mobile app development has moved from being an afterthought or lightweight mobile version of a traditional application to a ‘mobile-first’ mentality.

Mobile end users have high expectations and there is no such thing as one size fits all. Many will use different device form factors – smartphones and tablets – and a mix of operating systems, sometimes interchangeably. This has a profound effect on mobile app development. Mobile apps will not only need to be available on a given user’s preferred device, but also work consistently across different devices. Apps also need to deliver value to users and be engaging, which means that mobile app development should encompass innovative and unusual areas beyond traditional application development