Line of business reasons, not just meetings
What is the purpose behind a meeting? In the last decade, network bandwidth has grown, video has become high definition and smart low-cost desktop and mobile devices have become commonplace, which means most companies now have some form of video conferencing capabilities.
It has been pretty obvious since the outset that a primary benefit of video conferencing is being able to attend meetings without needing to travel, and thus saving time and money. This also came through as the number one benefit in Quocirca research of existing video conferencing users. However, scratch below the surface and the reality is not as simple as moving a meeting location from the real world to a screen.