Social media, social networking or the social web, along with companies that deliver all things ‘social’, are dominating discussions about the internet, advertising and communication in business as well as personal life. This appears to be an unstoppable bandwagon that all organisations must leap on before they are left behind; but is it that simple? The social network landscape is packed with choices and pitfalls for the unwary, so a careful, well thought out and appropriately nuanced response is required.
Digital customer experience - beyond the website
At one time the internet appeared to offer all organisations a simple proposition - email connectivity and a clickable presence in the form of a website. Today multiple messaging options have blossomed in addition to the universal acceptance of email and the web presence has rapidly evolved with interactive content along with the ability to deliver transactional experiences - e-commerce.