HP Inc. has set the stage for its ambitious plans to seize market share in the A3 copier/MFP market.
Can the print industry survive digital disruption?
There has been much talk about disruption in the print industry, particularly with the latest acquisition of Samsung’s printer business by HP, where HP boldly claims it will disrupt the copier market. The market has seen a wave of consolidation – HP now operates as two separate companies, Xerox has separated its technology business and its service business, now called Conduent. The Foxconn Technology Group acquired Sharp in August 2016 and Lexmark’s acquisition by a Chinese consortium led by Apex Technology is now approved. So what does the future hold for the print industry, one that is hardware-centric and reliant on the printed page? Can it truly reinvent itself for the digital age?