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Key Analysts

Clive Longbottom

Clive Longbottom is founder of Quocirca and is a highly respected and globally recognised industry analyst, covering a range of business and technology areas.

Bob Tarzey

Bob joined Quocirca in 2002. His main area of coverage is route to market for ITC vendors, but he also has an additional focus on IT security, network computing, systems management and managed services.

Rob Bamforth

Rob Bamforth is a Principal Analyst working with Quocirca Ltd, focussing on business communications and collaboration, including mobile, social, unified and machine-to-machine (Internet of Things) communications. He is also currently investigating the changes and drivers of collaboration in the workplace and the business impact of Augmented and Virtual Reality. His overall experience combines sales and marketing, with an in-depth understanding of technology development and deployment.

Louella Fernandes

Louella Fernandes is a Principal Analyst working with Quocirca, focusing on printing solutions and services.  Louella has been tracking the emergence and maturation of the managed print services (MPS) markets for many years, covering how MPS is moving to include business process management and other aspects of workflows.

Bernt Ostergaard

Bernt Ostergaard is a seasoned industry analyst with more than 20 years’ experience, having addressed European telecoms and global managed services issues for major analyst companies in the industry, notably META Group (now part of Gartner Group), Giga Information Group (now part of Forrester Research) and Current Analysis.

Use and abuse of analysts: a document by Quocirca

Quocirca analysts come from a variety of backgrounds, and have worked for many different analyst companies. Experience has shown that many ITC vendor companies can struggle with differentiating the various different types of analyst and analyst company that there are in the market, and also in understanding exactly what an analyst does, how they can impact a market, and how they work with a vendor.