Louella Fernandes, Director

Louella Fernandes is globally recognised as a leading authority on market trends in the print, imaging and managed services industry. With 25 years’ experience in the sector, she delivers an unparalleled insight into the evolution of print in the digital age and is a highly respected expert on digital disruption in the print industry. As an independent industry analyst, Louella provides unique strategic insight and competitive analysis of markets which include Managed Print Services (MPS), Security and Channel trends. This is supported by a broad primary research programme which covers end-user requirements from small businesses to large enterprises. Louella has authored a number of research-led white papers, the most recent is the pioneering Print 2025 global market insight study which investigates the future of print in the connected digital workplace.

Louella has an extraordinary breadth of understanding of the global market dynamic and the rapid changes the print and imaging industry is experiencing. Key areas of current research focus include the growing impact of the Internet of Things (IoT) landscape on the printing market; why smart multifunctional products (MFPs) should be better leveraged as intelligent, connected devices; digital transformation, Managed Print Services, workflow and collaboration, alongside emerging trends such as Augmented Reality and 3D printing.


Bob Tarzey, Contributing Analyst

Bob Tarzey worked as an analyst at Quocirca from Oct 2002 to Mar 2018 and is now working freelance. His main area of coverage is the fast-changing area of IT security and compliance. He also covers operational intelligence, systems management, on-demand services and route-to-market for IT vendors. Bob has been the lead analyst on numerous primary research projects in these areas, including many looking at the potential and actual cost to organisations of cyber-threats and the benefits of investing in defences. He continues to write analysis for various industry publications and acts as judge for industry awards.


Helen Hopper, Media Relations

Helen is a media relations and communications consultant with broad experience across the business, technology and education sectors. Her print industry expertise stems from more than a decade in-house at Kyocera Document Solutions where she helped to build the company’s brand as an innovator in environmentally responsible business. Helen communicates complex research and business stories through clear copywriting that cuts to the heart of the issue to engage and inform audiences.